As writers, it’s easy for some to fill an empty page with creativeness and humor, whereas others have to think a lot before writing on a blank piece of paper or a blank page.
It is because writing comes naturally to you. If you are searching for easy tips on writing an article, I will provide 5 of the best tips that I use to create good, well-researched, and compelling content that works well in the search engine and makes my customers happy.
I have compiled five tips for writing a good SEO article and how you can use advanced tools to boost your intent of writing an article.
Let’s get started, shall we?
1. MAKE USE OF A RESEARCH TOOL TO SEARCH FOR GREAT TOPICS
Before starting writing your article, the essential part is to find the topic. You want people to read your article, but how? It’s simple. Multiple advanced tools can help you find interesting topics. One of the most valuable tools which have proven its worth is the SEMrush Topic Research Tool. It’s designed to assist writers in brainstorming and organizing better content ideas. It is helpful and effective. The topic research tools organize topics that relate to your target audience and recognize the most famous existing pieces from multiple websites and their trends on Google.
It’s not difficult to use. Simply log into SEMrush and open the topic research tool. Add the keyword and check out the results. The tools will offer some potential and worthful subtopics. Organize the outcomes through the following,
- Volume: The most-searched in results.
- Difficulty: The number of writers already ranking for a term, and consequently, how difficult it will be for you to rank comparing the competition.
- Topic Efficiency: outcomes focused on the two-above factors combined.
- Trends: The most famous topics running from the 60 days.
Once you click on a subtopic, it will provide detailed information on what you may require to write an article. Could it be resonant headlines? Frequently asked questions and related search queries. At this point, you know what your users are reading about in your industry and how you can search for the most interesting topic. Take more than one potential topic and initiate by narrowing them down to a plan for your article.
2. USE KEYWORD MAGIC TOOLS FOR EVALUATING YOUR TARGET KEYWORDS
Once you have selected the topic on which you intend to write an article, the next important thing is to find the right keyword for ensuring that your article ranks on the SERPs. Find the right keywords for your content.
We all know the role keywords play in our articles. Just in case if you are not confident of finding the keywords on your own, take help from SEMrush Keyword Magic Tool, which works wonderfully for discovering valuable keywords and helps you in your quest to write an article. For example, the search turns to 146,964 resonating keywords that you can use to write an SEO-friendly article about skincare products.
However, do not be overwhelmed by the number of options you receive. It is convenient for searching and narrowing down relevant keywords. This includes the word count, volume, keyword complexity, CPC – cost per click, competitors density, features, and how it performed in SERPs.
SEMrush is a tool that helps writers do their best by dividing half of the hardwork. All you have to do is select and unite your keywords. In the end, you will know the terms to add to your text for ensuring that it displays a higher up in the search results.
There are two bonus tips for utilizing this tool:
- Words with effective CPC relate to higher buyer intentions.
- Focus on long-tail keywords with lower search volumes.
Now, you are just three steps away from publishing a higher-performing article.
3. IN-DEPTH RESEARCH
The third important step is to research, research and research. What to research about? An article that your readers would want to continue reading and trust its content. For a well-performing article, you have to conduct research that resolves all your problems. The article should be informative, factual and serve the user’s search intent.
We don’t want to read fancy articles that are based on non-factual stuff. So once the topic and keyword are done, it’s time to get your facts aligned—research around the keyword. Use research as “People also ask” or “Related Searches” features to pin down the information people want regarding your topic.
Fix a time limit for your research as it can consume a lot of your precious time. Do not spend days and months on research. Focus on relevant and reputable articles for your topic. Read the highest-rank articles. Reading a well-reviewed article helps your topic to ensure it matches up. Many writers are already doing the heavy lifting for you. You can use their sources in your research. Keep track of your sources, and you never know when you need to use them.
Another benefit of researching is that once you have all of the information. The people who did it for you can assure you that your content is producing correctly and matches what the users expect to see. However, a good research-based article performs better.
4. HOW TO WRITE A WELL-OPTIMIZED ARTICLE?
By this step, you will be knee-deep in the first draft. It’s time to dig deeper into the nitty-gritty. However, before you publish it, you have to find out how well your draft is written and edit it to make it more interesting. You can proofread it yourself, spend hours pouring text, and carefully conduct the comparisons with your competitors. The next is to spend hours proofreading and editing. It’s always a nice idea to ask for help when it’s time for editing and proofreading. If you have no one to check up on your article, a tool in SEMrush SEO Writing Assistant (SWA) can take care of it. The tool implements a few suggestions. The procedure is simple. You can draft your textbox and instantly receive feedback on how perfect it’s written. One of the best things about SWA is that it offers multiple attributes. Some of them may include readability and word count. SEO friendliness, Title checks, tone of voice, linking, and Originality. One of the best things about using a tool is that it allows you to be confident about your work, even before you have published it.
5. OPTIMIZE YOUR H1’S, META CONTENT, AND URLs
The final tip on how to write a superb article is to check how and where you have used keywords to ensure your article is optimized for the search engine. See where you have to use the keywords in your text, meta tags, and URL.
OPTIMIZE YOUR ARTICLE CONTENT
Here comes the essential tips. Add keywords in H1 heading tags and H2 heading tags for a well-optimized article. It will support your SEO as checking and crawling is still a core part of Google’s search ranking algorithm. It’s also important to be aware of where to use the keywords within the body of your article. Avoid cannibalization and keyword stuffing.
WHAT ARE KEYWORD CANNIBALIZATION AND STUFFING?
Keyword cannibalization happens when you see many different articles ranking on one site for the same keywords on Google. You don’t know where to compete with yourself, so you have to recognize where and when you cannibalize the keywords.
Keyword stuffing is dangerous and can affect the performance of your article. Do not repeat keywords unnecessarily, use them naturally, and do not put keywords that are not relevant to your article, as you know how they rank high in the search engine outcomes.
Avoid keyword stuffing and ensure that you are not using more than what’s needed. Adjust keywords within the sentences to make grammar and language variety flow properly. The SEMrush SEO writing assistant supervises your text for keyword stuffing and highlights the word used too frequently.
OPTIMIZE YOUR META CONTENT AND URL
If you are publishing a high-performing article, you should also optimize the meta content, including the title, description, and URL. It means doing everything possible to ensure your content is attractive and clickable on the SERP.
- Own a unique title and description for every article.
- Avoid long titles and descriptions. (60 characters for the title and 140-160 for description)
- Resonates with the search intent.
- Include a targeted keyword
- Make use of active language and a CTA in the description.
NOW YOU KNOW HOW TO WRITE AN ARTICLE: BEST OF LUCK!!
You don’t need to sit and think, “How to write an article” that excites the readers and the search engine. With our helpful tips mentioned above, you will create an interesting and informative article that will work best for your readers and the search engines.