Changing Trends In The Publishing Industry

by Melissa Norman
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Publishing is an ever-changing landscape; it is unpredictable to make any statement. If we go back five years, print books were replaced by eBooks. When you think about it in eco-friendly terms, more miniature trees are cut down, and readers don’t have to be printed and shipped worldwide. The resources are minimized as delivering a book through electronic media to a device is the way of future publishing. The publishing industry has changed majorly from print to electronic media. furthermore, advancements and innovations are always happening to make things easier.  


The readers and customers have other concepts. In fact, physical books are not replaceable. The idea of holding a book in your hands and smelling the freshly printed book is everyone’s favorite. As an author, I am relieved about it. I adore printed books. The feel, experience, and smell are perfect, with no electronic devices to be witnessed. We enjoy educating or reading our children with a physical book in hand instead of electronic media. It is a treasure that cannot be replaced or removed. But over the years, we have seen the publishing industry changing a lot, with readers investing in both versions of books they love.

The more accessible access to electronic platform services requires instant content, but the print is holding back because of the experience to its readers of reading a physical book. Gifting a book to someone is an old tradition. Let it be your friend, loved one, or some you know. It makes a great gifting option.  


With the advancements, what should I predict about the publishing industry in 2022? 

  1. Small publishers focus on honing their niche. 
  2. Marketing requires valuable content to current audiences and not so much on the mainstream media.  
  3. Audio is the king as more and more individuals turn towards audiobook platforms, especially in the self-help industry.
  4. The marketing budgets are used to advance website and SEO engage more site traffics. 
  5. Partnerships will outweigh the competition. 
  6. Podcasting is the new normal for publishers.  
  7. Digital subscribers grow because of instant access to content.  
  8. Printing is powerful into the second half of the decade. 


The public discovers the new audiobook platform, however, I’m not sure how far away from audible it will go. I also see educational institutions using more creative platforms to deliver content to their students. So the schools are coming on board with audio too.  

We have observed a few other trends and changes in the publishing industry. We have witnessed a noticeable shift in demand for business owners taking the plunge towards authorship. It is due to multiple reasons. First, the publishers make publishing more accessible and release blocks connected with writing. Both collaborative and standalone novels find their way into the market and reach a larger audience. Collaboratively, twenty authors in one book have a better reach, and individual business owners and influencers have an audience ready to consume their content and a more incredible foundation to unite a substantial audience from.  

Some of the businesses have experienced a resurgence in poetry collections. The global poetry community grabs the opportunity to receive online during the pandemic. It implies that the content can be passed to instant and receptive poetry audiences.  Online readings further advance fairy tale retellings and children’s books. Children’s books were famous, and due to the lock-downs, the audience embraced the interactive content. We still have an engaged approach in 2021. Children like to visit the book stores and purchase their books.  


We are fascinated to educate ourselves in 2020 that there is a massive resurgence in the sale of old classic books. With readers entering back to the nostalgia of books they adored in the past to entertain and educate as I predict that this would impact the future publishing industry and maybe even the content that authors publish will meet new readers’ demands. We are excited to see the publishing industry change so much in the future. Even though there’s not been a massive annual growth in the wealth of the industry, it remained a high-yielding industry that offers many jobs and keeps us entertained and educated. However, it is also an industry that requires support. So, keep on reading and sharing the books you love with your audience.  

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